Sweden’s best known exports so far have been pop music groups, supermodels, moody art films, and Ericsson phones, but now with the Singelringen, Scandinavia’s largest country seeks to spread a strong statement on the thrills of singlehood.
Singelringen founder Johan Wahlbäck is the very image of a strapping Swede. The then-single bachelor was fully enjoying the un-coupled life, when over a dinner conversation with a friend about how one can identify a single in a bar or a nightclub, they realized that while married and engaged people wear rings to proclaim their shackled status, single people lacked an accessory to easily advertise their availability.“My friend was also single and she mentioned that she’d always check if a man is married or engaged. But the thing is nowadays a lot of people are already in a relationship without being married or engaged. So we basically said, we need something to signify that hey, I’m single,” explains Johan.
And thus spawned Singelringen! Meaning “single ring” (obviously) in Swedish, the unisex band features a turquoise acrylic layer over a silver base, with “made in Sweden” and a unique registration number inscribed on the inner side of each ring. Johan chose a bright and modern look for the ring so it would stand out and people wouldn’t confuse it with anything else. The half circle design that is notched out from the ring is meant to show how when two single people meet, their two rings complete a full circle.The irony is that three days after conceiving the idea of a single ring, Johan met the lovely Jeanette Borén and they’ve been blissfully living and working together as a couple ever since.
“Most of us know from long experience how it is to be single, up till when I met her I was a happily single guy. Possibly, that’s what made me more attractive to her,” Johan conjectures. He was on an all-time high at the time after coming up with Singelringen and had never been in a serious relationship until he met Jeanette. “When you’re happy you’re more attractive. So I had help from the ring. Not visibly but mentally.”
Johan compares wearing the ring to buying a pair of nice underwear. “You feel cool and sexy even if nobody can see it. The ring is a little bit of the same thing. People may not know what it means, but if you carry the values around of being a confident single, it improves your self-esteem. That in return will make you more attractive,” he affirms.Despite having found each other, both Johan and Jeannette have yet to retire their Singelringens. Whereas some erstwhile Singelringen-ers who find themselves in committed relationships stow their rings away in a safe place or pass them along to friends or family members, Johan reports that some people still wear the rings even when married. “When you wear it when you’re with someone, it reminds you of how if they weren’t so great, you’d still be single,” says Johan. “That this person is more important than the single life.” In Japan eventually they put their rings on a necklace to wear as a good luck charm.
Singelringen first started selling in Sweden in April, 2005 and its popularity quickly spread throughout Scandinavia, and onward to Europe, South America, and the United States. In Asia, Singelringen-mania is especially high in Japan and Taiwan, but Johan asserts that they’ve “never been anywhere where the response has been as positive as the Philippines.”
Registering your ring number on the Singelringen website gives you an e-mail address and a page for your profile. “The idea is to let people communicate, not necessarily to date, but just to chat with other people around the world.” The concept of an eye-catching ring for singles just seems to be a good fit wherever it’s taken. As Johan puts it, the dating cultures may be different but single people around the world have the same problems. “The situations are similar. When you’re not in a relationship, you have more time to spend on yourself, do what you want, educate yourself, focus on your career, traveling, clubbing, partying, being with friends. But you may also be searching for the love of your life. It’s everyone’s ultimate dream to meet him or her. But if you still haven’t found that person, you still can feel good about yourself. We try to encourage people to just enjoy life and not be miserable about being by themselves. Time will come when you will find the perfect love and you will have a different life. Enjoy singlehood as long as it lasts.”
But neither is wearing the ring a sign of desperation. “What’s important is the image of the ring is that of single power. It’s not a ring you put on half an hour before closing time to project that hey, I’m single and available. But it’s a ring for those who are confident, and definitely not desperate. It’s a statement that it’s cool to be single.’
-text by Jude Defensor, some rights reserved. first published in Manual magazine, 2007