Wi-Fi Bai! Cebu Gets Hot, Wirelessly.

Political map of Metro Cebu

Political map of Metro Cebu (Photo credit: Wikipedia)

Dominion Wireless Broadband Access may be the best Philippine broadband provider that you have yet to hear about (if you live in Luzon that is). Based in Cebu, and as of the writing of this feature, still unaffiliated with any of the major manila-based telco or media conglomerates, this lean and spunky outfit may just be able to teach the big boys a thing or two, and if all goes to plan, have them heading for the hills. You can count on the Cebuanos to come up with the magical equation of better service + cheaper rates + seamless wireless = broadband domination.

Dominion’s ultimate goal is to make the entire Metro Cebu area a hot zone. Their venture will be the first in Southeast Asia in terms of metro-scale wireless broadband deployment.

Uptown Cebu City has been their starting point. Dominion launched Cebu’s first wireless-fidelity (wi-fi) zone or “hot zone” at the Mango Square Mall last year. To clarify, a hot zone is not the same as a hot spot. While a hot spot covers an area good for one household, office, or establishment, a hot zone can cover an entire neighborhood. Dominion has mounted only a single antenna on the roof of the Mango Square Mall. Powered by Wi-Max, this transmitter is enough to provide wireless internet access throughout the entire mall, even extending out onto adjacent streets and buildings. Dominion has currently set-up additional hot zones at Cebu’s Capitol Site, Fuente Osmeña, and Banilad Town Center. The rest of the metropolis is soon to follow. “We are now in the final stage of energizing our Network Operations Center (NOC). Once the NOC is up and running, the roll-out shall commence and the delivery of quality service we have committed will be maintained,” adds Dominion general manager Edwin Sanchez.

A member of the Nozomi Group of Companies, a subsidiary of ASA Enterprises, founded  by a group of Cebuano Filipino-Chinese businessmen, with the help of some Manila-based tech people from Protocol Century Inc and American hardware suppliers Tropos Networks and Aperto Networks Inc., Dominion aims to launch a surgical strike into the heart of the broadband market.

Wi-Fi Signal logo

Wi-Fi Signal logo (Photo credit: Wikipedia)

And they’ve got big guns and deep pockets backing them up. Their partners include such household names as IBM, Lenovo, and Motorola. Add to that list Tropos Networks, the proven market leader in delivering metro-scale Wi-Fi mesh network products and services, and Aperto Networks, who develops and delivers the world’s most advanced WiMAX broadband wireless products for service providers. Already there are rumblings about even bigger names jumping onto the Dominion bandwagon.

Aside from gumption, the Dominion boys and girls have got enthusiasm to burn. For their demo spiel, they showed off video streaming from the powerful wireless cameras they had installed around Cebu. Able to rotate in any direction and zoom in on far-away details, we remotely checked in on their servers and technicians from across the street, and even snuck looks at sunbathers from a block away, all in real time! These cameras highlight just how versatile and effective (and fun even) a city-wide wireless network can be, if coupled with the right technology. As an example of this, to aid the Philippine National Police in rapidly responding to disturbances duringCebu’s famous Sinulog Grand Parade, Dominion Wireless deployed wireless security cameras along strategic areas of the Sinulog route. The policemen were so impressed by the technology, they almost didn’t want to return the equipment, and Cebu City Mayor Tommy Osmena has begun seriously considering installing a wireless surveillance system throughout the city. For another demonstration that would do the W?BIC! extreme techies at m-ph HQ proud, we had a picture taken of their wi-fi enabled PDAs displaying the wirelessly transmitted image of me taking a picture of them showing their wi-fi enabled PDAs displaying me taking a picture of them… and so on and so forth like a hall of wi-fi enabled mirrors.

As befits the young Cebuano Turks that they are, their marketing campaigns have been guerilla and unconventional. They distributed plastic streamers to all the establishments within their hot zones. Even sari-sari stores and carinderias have been very enthusiastic about hanging them up, and making their humble businesses look hi-tech without having to install a single gadget. Then they’ve been giving away free prepaid cards to anyone who’s interested. Although, as with other wi-fi providers, they still have a bit of a problem regarding properly educating the participating establishments as to how wi-fi really works and how to deal with customers who ask about it or encounter problems connecting. And of course they also have to deal with their fair share of nay-sayers and pessimists.

Aggressively competing on the two fields where some other broadband providers have thoroughly dropped the ball: price and speed, Dominion is taking no prisoners with their Cebu roll-out. They’re offering a 384 kpbs connection for only 889 pesos per month, 512 kbps for P1,499, and a blazing 768 kbps for P1,999, significantly cheaper and faster than their closest competition. That’s more than enough to get some people to seriously consider moving to Cebu! But hold your horses! Fortunately for us poor overcharged underserved denizens of Luzon, Dominion plans to eventually move up to Metro Manila and start showing the over-complacent broadband providers here how it should be done. For quite some time now, numerous corporations have been testing or soft-launching their products and services in Cebu first, then when they get it right there, that’s when they decide to make a splash in Manila. The success rate of products that do well in Cebu when transplanted to Manila is virtually 100%, and Dominion hopes to be no exception.

-text by Jude Defensor, some rights reserved. first published in m|ph magazine, 2006

Advertisements
Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: